No matter what sort of company you have it’s crucial to take advantage of the digital market. You can do this in a variety of ways but the key is to get people to come to the site and see your goods and services. Digitally driven contests are one powerful way to get people close enough to show them why they should stick around.
Essentially, offering a digital game is a fun enticement with a call to action on the back end. You’ve probably entered a sweepstake or contest online before with the awareness that you are opting into email newsletters from a variety of relevant brands. It’s a fairly effective tactic, with some 34 percent of an audience increase on average. That’s pretty major considering how challenging it can be to generate leads. Some reports state for the majority of marketers the ability to get traffic and leads is the number one challenge for any brand or business online.
Some reports have found that 70 percent of people have opted into playing digital games, and one-third of those people agree to receive follow up information from the brands and/or partners involved. That means that by offering something fun for people to engage with you might be able to get and keep some email subscribers.
There are a variety of different types of digitally driven contests and games than be run. In some cases it might make the most sense to create social fantasy games that will hook your ideal audience. Gamification strategies have been found to boost engagement metrics for brands from 100 to 150 percent!
When you’re deciding between the types of digitally driven contests out there one of your goals might be on social engagement. As many as 92 percent of marketers say that social media is important to their business, so it’s really something that can’t be ignored. There are a variety of social media sites out there, and you want to make sure that you at least have a profile on all of them even if you end up using some of them more than others.
Investing in digital driven contest might require professionals who can create the most appealing graphics and images for your various sites. The idea is to make people think they need what you have, and to that they need what you have more than they need it from someone else. Using data analytics along the way is going to be crucial to make sure that you’re aware of what’s working and what isn’t. This might require hiring the services of a marketing firm if you are unsure about how to do it or do not want to do it all on your own.
