Tokens, ICOs and Online Gaming

    Social fantasy games

    Online gaming is an increasingly popular pastime: 70% of people report having played one. This popularity is driving increased interest by Silicon Valley in how to monetize this area and use it to increase social engagement. Tokens and initial coin offerings are proving to be, in many ways, much better than advertising as a way to attract investment; especially for small startups.

    One of the biggest draws of online gaming is the chance to enter tournaments and compete with others. Game creators also have the chance to connect directly with their customers using these contests: the use of tournaments and online contest campaigns simply increases interactions. New online contests, for example, usually net an audience increase of 34% on Continue Reading